Skills include writing and editing newsletters, product descriptions, product names, direct response marketing materials, B2B and B2C content. Working knowledge of Photoshop, HTML.
WRITING EXPERIENCE
07/08-present Copywriter Wild Planet Entertainment
- Concept product names, taglines and copy for consumer packaged goods
- Write original web articles targeted towards parents
- Develop copy for toy retail catalogs
- Proofread all packaging, web and catalog content
06/06-06/08 Marketing Content Editor/Copywriter Ebates.com
- Wrote as sole featured spokesperson for weekly newsletter, delivered to 500K users per week (achieved 6% open rate compared to 2% prior to 01/07)
- Developed brand-consistent copy for sales initiatives with merchants (Nordstrom, Buy.com, Target, Apple, Newegg, Neiman Marcus and hundreds more)
- Managed copy strategy for new social shopping web application developed with Facebook
- Launched The Daily Cash Back blogging campaign
02/08-03/08 Copywriter (volunteer) The English Center for International Women
- Developed key messaging for non-profit organization's marketing collateral
- Developed key messaging for social networking/publishing startup
- Established editorial voice on official blog targeted toward small business owners
- Edited instructional guides for clarity and word choice
OTHER EXPERIENCE
06/04-06/06 Clinician Lindamood-Bell Learning Processes
- Executed sensory cognitive programs with children and adults with learning differences
EDUCATION
2004 B.A., Women’s Studies University of California at Berkeley
